If you’re looking to increase your business exposure and get in front of potential customers, then you need to be at a trade show. But in order to do so, you need to have effective trade show tips to get the most out of your experience. This article covers several top trade show tips to help give you a leg up on your competition when designing trade show booths and attending these expos.
1. Make a Plan in Advance
One of the biggest blunders business owners make is showing up to a trade show without having any idea what they’re going to do. It’s best to know what you want to accomplish prior to arriving at the trade show, and then build your schedule around that.
If you’re looking for face-to-face interaction with clients and customers, then you’ll need to be open during the times that people are attending. If you’re looking to increase your exposure, you might need fliers and business cards to pass out to those interested in your company. Think about your goals for attending this trade show and make a plan from there.
2. Make Trade Show Booths Eye-Catching
Trade shows are designed so that you get the most traffic possible. However, for this to work, it’s important to make sure your trade show booth stands out from everyone else’s. The best way to do this is by having an eye-catching design and color scheme that will catch people’s attention.
3. Offer Promotional Items to Visitors
No trade show is complete without promotional items, also known as trade show giveaways. These can be anything from business cards, pens, crayons, paperweights, lighters, beach balls with your company logo on them — the possibilities are endless. Any opportunity to get your brand out there and entice passersby should be considered.
Trade show giveaways are best placed in strategic locations where they can attract people’s attention when they’re passing by. While these items are simple enough to pass out to any trade show attendee, they’re also useful in that trade show visitors will identify your trade show booths with the trade show giveaways and remember them better.
If you have an island booth, you may take advantage of the entire space. The greatest permissible height is usually 16 feet to 20 feet, including signage. But trade show booths need to be designed with functionality and aesthetics in mind.
With the trade show tips above, you’ll be able to execute a successful trade show outing. Call us today for all your trade show booth needs.