Though business cards may not be as prevalent of a marketing tool as they once were, they still play a vital role in terms of self promotion. Before you determine whether or not investing in custom business cards is right for you, take a minute to read over these misconceptions. You may be surprised at the truth behind these so called “facts.” Here are just a few misleading myths about business cards, debunked.
The digital era has made business cards obsolete
This is, by far, the biggest myth you’ll ever hear surrounding the use of business cards as a marketing material. Ever since the rise of the Internet, more and more people are using social media and other modernized platforms. Still, that doesn’t mean there’s no place in the marketing world for a well-designed business card: In fact, people are generally more engaged with printed material over digital, which is often skimmed in 15 seconds. With this in mind, the right custom business cards can undoubtedly serve as a valuable asset in your overall marketing strategy, simply because consumers are more likely to remember the information on them.
Design is everything when it comes to business cards
Many people feel as though they need to have an extravagant and over-the-top design to make their business card as visually appealing and eye-catching as possible, but research shows that the opposite is actually more effective. Experts say the overall rule of thumb for booth design graphics is that they should be 40% empty space. That’s right — almost half of your graphics space should be totally blank. If your business card design is too busy or overcrowded with information, consumers may disregard it completely. It’s important to find the right balance.
Business card paper quality doesn’t matter
Finally, this myth is what compels people to accept using lower quality paper in their business card printing services. But the truth is that paper does make a difference in custom business card printing. Consumers can instantly recognize the feel of lower quality paper in their hands. Not to mention, lower quality paper is more likely to rip, tear, and get crumpled up easily, so they’re easily to misplace or destroy entirely. It’s always worth it to invest in higher quality paper for your business cards.
Now that you know the truth behind these myths, you’re on your way to making a properly informed decision regarding your marketing and business card printing needs. For more information about custom business cards, contact Boston Business Printing.