Contrary to popular belief, print is not dead. In fact, the printing industry has evolved over time to compete with the new digital age. One way that printing services have adapted to the digital world is by offering digital printing services. But how exactly has this changed the industry as a whole? For starters, digital … Read More
When someone first learns about or comes into contact with your business, it’s absolutely crucial to make a great first impression. This is especially true at big events like trade shows, where 81% of attendees possess buying authority. So with four out of five people walking by your booth being potential customers, you need to … Read More
Marketing materials, like brochures, flyers, banners, and trade show displays, are crucial in attracting the attention of potential customers. Because of their influence, it’s important to design them carefully. One key part of designing marketing materials is choosing colors for the finished product. Unfortunately, many people underestimate the importance of color. So let’s talk a … Read More
Signage is one of the most important aspects when it comes to marketing your business. Whether it’s at a trade show or in the front window of your store, having eye-catching marketing materials is key to attracting customers. This is especially true seeing as how 35% of customers discover local businesses from passing by and … Read More