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From a young age, we are all told to not judge a book by its cover, yet we consistently make assumptions about different businesses and companies based on how their advertising material looks. Approximately 35% of customers first discover a local business by passing its sign. The sign needs to have bold colors so that … Read More

College fairs provide important opportunities for schools to meet with potential students. By offering helpful information in a friendly and easy-to-absorb way, you can ensure that your university meets its quota for email signups and outreach programs. Here are three ways to make your booth stand out from a crowd of colleges, and draw the … Read More

When it comes to brick and mortar business bringing in foot traffic, visuals are key. Recent studies have found that half of all customers who enter a business did so because of signs posted around their storefront, yet storefront signage is often partially dictated by town and city bylaws. Businesses in Framingham, Massachusetts are fighting … Read More

So, it’s your first year at a comic convention, whether it’s the big one in San Diego or one of the many smaller (equally important) ones located throughout the country. You’ve invested a lot of time and money into securing a booth — considering the fact that you’re going to be interacting with a lot … Read More