Exhibiting your business at a trade show is one of the best ways to showcase your business’ assets to a variety of potential clients. If you’re nervous about entering your first trade show, don’t believe these myths that have been spread around the rumor mill for far too long.
Here are some of the most common myths regarding trade shows that you simply shouldn’t believe.
All trade shows are the same
While the motions of a trade show might seem commonplace, each new show represents an opportunity to gain new clients, make new connections, and establish your business in a new area. Keep in mind that each trade show you visit appeals to a specific audience and you should do market research of the area rather than enter it blindly.
Nearly anyone can staff your trade booth
Unfortunately, a winning smile won’t be enough to draw people to your booth; after all, you can’t just have any Joe Shmoe staff your exhibit and lack the essential product knowledge of your company.
You should rely on an experienced team member who has extensive knowledge regarding not only your company’s products but your company’s goals as well. When your trained booth manager lands innumerable great leads, be sure to seal the deal with high-quality business cards from a custom printing company.
All exhibits are the same
This is probably one of the most pervasive myths of all. Even though each company or business will be given a booth of approximately the same size, the quality and magnetism of the booth rely on a variety of factors.
For example, if you have an island booth, you can utilize the entire space. This means that you get a maximum height of around 16 to 20 feet high, including the use of signage at your trade show booth. As mentioned above, you need an outgoing person with plenty of product knowledge to represent your booth. But a great representative can only go so far. If you want to target people across the room, rely on a trade show printing company for the best banner printing, booth displays, and vinyl printing to make a statement.
Are you looking for trade show materials to wow at your next event? Rely on the expertise of Boston Business Printing today for all your trade show printing needs!