Blog

When someone first learns about or comes into contact with your business, it’s absolutely crucial to make a great first impression. This is especially true at big events like trade shows, where 81% of attendees possess buying authority. So with four out of five people walking by your booth being potential customers, you need to … Read More

Marketing materials, like brochures, flyers, banners, and trade show displays, are crucial in attracting the attention of potential customers. Because of their influence, it’s important to design them carefully. One key part of designing marketing materials is choosing colors for the finished product. Unfortunately, many people underestimate the importance of color. So let’s talk a … Read More

Signage is one of the most important aspects when it comes to marketing your business. Whether it’s at a trade show or in the front window of your store, having eye-catching marketing materials is key to attracting customers. This is especially true seeing as how 35% of customers discover local businesses from passing by and … Read More

For years, trade shows have been a great way for businesses to display their products, meet with potential partners, and interact with prospective customers. Last year, we saw tons of innovative ideas from trade shows, including things like virtual reality and sustainable booth displays. Each year, businesses find new ways to interact with trade show … Read More