Did you know that half of all customers who enter a business do so because of the signage used? That’s because the printed word—or printed design, image, or logo—is a powerful thing. It can tell a potential customer what they can gain by purchasing your products or services. However, whether you’re printing a sign, magnet, menu, or business cards, there are six common mistakes you want to avoid making. Here’s what they are.
Before printing anything for your business, you should have a plan. If you saunter into a print shop with no idea of what you’re looking for or what message you want to convey, you’ll end up with ineffective signage. Do your research first and find a few samples of what you like. This can ensure that you get the right printing services and materials from the start.
Typos, Misspellings, and Incorrect Info
Nothing turns off a potential customer quite like typos, misspellings, and incorrect information on signage. Simple mistakes such as these can make it seem like you aren’t detail-oriented or you don’t care about your business. It can also cost you business if you print the wrong address or phone number on a flyer, business card, or other marketing materials. Make sure to double-check your spelling, grammar, and info before printing.
Too many business owners are guilty of poor signage design. You need to keep your wording short and snappy. Your images should be relevant and tasteful. And you should include a clear call to action whenever possible in your printed materials, such as, “Try,” “Shop,” or “Sign Up.” Keep your design as clean and simple as possible.
Too Small or Too Large Print
Pay close attention to the size of your lettering, logo, and images on any printed material you use for your business. If you want customers to be able to see something from a distance, don’t go too small or they won’t notice. This can be especially important when it comes to banner printing or poster printing. Your images or logo shouldn’t be too large because they could overwhelm your signage and important information will get lost.
Wrong Color or Material
If you want your signage to stand out, you’ll need to choose the right font, image color, and material. There should be a contrast between your lettering color and the background to make your signage legible and noticeable. You also need to choose the right material for the job. If you’re printing menus, you’ll need a durable material. If you’re printing invitations or announcements, choose a material that looks nice and can be recycled.
Buying What’s Cheapest
Many business owners will buy whatever is cheapest when it comes to signs, posters, or business cards. However, the quality of your printed materials can reflect the quality of your products or services. It may cost more initially to include an image or logo, but it can also set your brand apart. Investing in the proper design, size, and material can also make your business stand out.
It might come as a surprise that these seemingly simple details can affect your business. But, potential customers notice the little things. So, if you’re looking to grow your business, try some of these tips for your next printing project. Avoiding these common mistakes can establish your brand as one that people will want to buy.