Offset printing is a technique that transfers the inked image from a metal plate to a rubber blanket. The rubber blanket then transfers the impression to the surface. It is referred to as offset because the printout is never transferred directly to the material.

It is commonly applied in the printing of newspapers, brochures, magazines, and books. It is considered to be more costly than many other options offered by printing companies today. However, the offset process results in better quality and is cost-effective for large volumes. Here are some of the advantages of the process.

Produce Consistent Quality

It is common in the printing of newspapers, brochures, magazines, and books. It is generally more expensive than many other options from printing companies today. However, the offset process results in better quality and is cost-effective for large volumes. Here are some of the advantages of the process.

The offset method can produce images that are sharp and clear. That is because the rubber blanket can stretch to conform to the printing surfaces. For this reason, offset printing results in higher-quality print-outs than letterpress printing where the ink is transferred directly to paper.

Cost Effective for Large Volumes

If you want to print large volumes, for instance, custom business cards or brochure printing, the most cost-effective method is usually offset printing. It is less expensive than photogravure or rotogravure, which produces slightly better images. However, these methods are too expensive, and printing companies prefer to use the offset technique for bigger tasks.

Printers can control the flow of ink so that there is a reduction of waste resulting from images that do not produce the required contrast. Printing companies can ensure that the result is consistent and high quality through multiple runs and impressions.

Producing Plates is Fast and Simple

Making custom printing plates is simple and fast. Traditional offset presses used computer-to-film workflows, while modern ones use direct computer-to-plate systems. The technique makes printing much faster while simultaneously producing crisp-clear print-outs.

With offset presses, you will require custom made plates for all your full-color printing jobs. Since there is no contact between the plate and the surface, the plates tend to last longer. It is possible to use special inks to achieve printing run lengths of more than a million impressions.

It is for this reason, that many printing companies use the technique to print large volumes. Otherwise it would be much more expensive to produce magazines, brochures, and business cards, with most conventional methods.

Print on Many Types of Surfaces

There is no doubt that businesses today require quality print-outs for their new brochure cards and banner printing. However, entrepreneurs are increasingly looking for reliable custom printing for labels on different surfaces. You may need to print your logo on gift wrappers, bottles, or other trade show material.

With the offset printing process, it is possible to press on many different types of surfaces. The rubber can conform to a variety of shapes, meaning that it can produce consistent results, even on irregular items. With modern printers, you can create sharp and clear impressions on materials such as:

PVC.
Leather.
Rough paper.
Card-boards.
Plastic.
Metal.
Cloth.

Best for High Volume Full-Color Printing

An offset press is also capable of producing different hues and is, therefore, one of the most suitable methods for high volume full-color printing. You can pick various tones from a color-swatch and be certain that the result will be accurate.

The ability to produce real color is particularly useful from printing promotional materials for your brand. For many entrepreneurs, the color scheme for their logos and banners must remain consistent. With an offset printer, you can reproduce your corporate images on PVC brochures or printing paper and still retain your brand’s exact color scheme.

Bottom-Line

The offset printing process produces high quality printouts. It is suitable for large scale tasks such as producing magazines, books, and new brochures. The greater the size of the print job, the more cost effective it is to use the offset press technique.

5 Reasons to Use Offset Printing Process for High Volume Print-Jobs