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Trade shows are a perfect venue for getting your business name out there and landing a new customer base. In fact, 99% of marketers said they found unique value from trade show exhibits that they did not get from other marketing mediums. It may not surprise you to learn that the first impression an attendee gets when passing your booth will determine if they stop, but you may be wondering what makes a booth attractive. If you have been curious about how you can attract more customers through upgrading your trade show booth’s functionality and style, check out these three tips.
Pay For Quality Printing
When you are preparing the materials you will bring to the trade show, you need to search for quality printing companies that can produce your marketing items. These can include banners, pamphlets, shirts, stickers, and buttons. You can print in-house if you have a nice printing machine, but printing companies will be able to give you a variety of printing options. They can even assist you in choosing colors that will print well and they will have the knowledge to advise you on printing aspect ratios and picking a paper material.
Create A Flow
Depending on the size of your booth, you may be able to create a path for people to follow as they check out your booth display. Creating a natural flow for people to follow will make your space more comfortable to be in and encourage people to stay longer. Keeping people in your booth longer will also help draw more people to your booth, as they will be curious about why so many people are interacting with your display. If your trade show booth is not big enough to create a flow through it, consider setting your display up in a fashion that promotes a line. Having a long line of people at your booth will have the same effect as having a lot of people in your space.
Make Your Display Touchable
When designing your booth, you need to keep in mind that you won’t be able to talk to everyone at the same time. People need something to do while waiting to learn about your product or service. The best way to accomplish this is to let people test your product if possible. For example, a vacuum supplier may have people test how their vacuum cleans up a mess compared to how well other brands clean up the same mess. Letting people interact with your display will also help keep them in your space longer, which will in turn attract more people as previously mentioned.
Final Thoughts
Designing an aesthetically-pleasing trade booth is monumental in attracting customers. In a tradeshow, you’re competing against every other booth for the attention of buyers. By utilizing quality printing companies, creating a natural flow through your exhibit, and making your display touchable, you will be able to retain attention and connect to your customer base.