In an age of instant gratification and digital everything, it’s hard to imagine that there are still people who rely on print directories. But the fact is, they’re not going anywhere. According to Target Marketing Magazine, 70% of customers would be very likely to consult a printed directory during an emergency. So when should you take advantage of union bug printing services? Here are a few scenarios.
1. You Need to Be Found Offline
If your business relies heavily on foot traffic, you need to make sure you’re listed in the local print directory. This is especially true if you’re a new business in town. People are creatures of habit and they often stick to the same businesses they’ve always used. So if you’re not in the print directory, they may never even know you exist!
2. You Want to Reach a Specific Demographic
Let’s say you own a high-end boutique hotel. You know that your target market is affluent business travelers. Chances are, they’re not going to be looking for hotels in the print directory. But if you’re listed in a luxury travel magazine, they’re much more likely to come across your listing – and book a room!
3. You’re Looking to Make a Big Impression
Have you ever noticed that some businesses have full-page ads in the print directory? That’s because they know that people take the time to flip through the pages and look at the ads. Union bug printing is a great way to get noticed if you have something big to promote.
4. You Need a Reliable Marketing Solution
With so many marketing channels to choose from, it can be hard to know where to allocate your resources. But one thing is for sure: Print is still a trusted and effective marketing medium. If you want to reach your target market with a reliable and time-tested solution, union bug printing is the way to go.
5. You Want to Support Your Local Community
Many businesses use union bug printing services because they want to support the local economy. By working with a local printer, you can ensure that your money stays within the community. And that’s something everyone can feel good about.
These are just a few of the many times when union bug printing can be advantageous for your business. If you’re looking for a way to reach your target market and promote your products or services, don’t discount the power of print. Contact a union bug printer today to learn more.