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Custom printing is a highly effective marketing tool. About 50% of consumers that enter a business do so because of a sign that they saw, according to Market Talk. Custom printing can take your business where you want to go. Here are three reasons you should refrain from sleeping on what custom printing can bring to the table.
1. Cut Down On The Online Noise
Digital marketing is important in today’s market. However, digital marketing should be one of many strategies. Because there is so much of it, consumers get burnt out on online advertising. They become immune to this marketing strategy. Using tried and true printing to get the word out about your business can help to get consumers’ attention.
2. Open Up New Markets for Your Business
It may be hard to believe, but many consumers do not check their email boxes daily. Your emails are only getting to some consumers. Some consumers have sworn off social media. There is a whole market of audience members that you cannot reach with digital marketing. Print media is how you will reach this audience. Print media can open up an entirely new market for your business. Why limit yourself to a virtual audience when there are consumers that would be interested in learning more about your business?
3. Improve Brand Recognition
Print media is something consumers can touch and hold; it can help consumers store brand information in long-term memory. They will remember when they are searching for a product or service your brand because it was “real” to them. For many consumers, print media gives business validity. Having print media that they can touch, feel, and read can instill a sense of trust in a consumer.
Digital marketing is essential, but there should be other things in your marketing arsenal. Make room for custom printing to reach a wider audience and promote your brand. There are many ways to communicate that your business is open and ready to meet customer demands.
Don’t sell the need for print media short, you would be doing your marketing a disservice. Learn more about print media and how it can be customized to make your brand memorable.