Half of all customers entering a business choose to do so because of interesting signage. Customers that live within a five mile radius of a business see its signs 50 to 60 times per month. Whether it is banner printing, poster printing, or custom printing sign is important for customers.
Another aspect of printing services is the option of large format printing. Temporary or permanent versions of signage can be created. They can be deployed in various conditions on a multitude of environments. It is important that the need behind the signage be understood. Giving a seminar is going to have a different goal to achieve than giving a sales pitch about propane.
Trade Show Printing Services
Research indicates that 85% of customers will live or work within a 5 mile radius of a frequented business. A single on-site sign cost $.02 per 1,000 views compared to 300 lines of newspaper at $2.81, and that only reaches 53 percent of the market. The value of on-site signage is about equivalent to 24 full-page newspaper ads yearly.
On average, a company will allocate 31.6 percent of its total marketing budget to events or exhibits. Over $24 billion is spent annually across the United States by exhibitors for trade shows. However, 70 percent of exhibitors have no specific objective for trade shows. 99 percent of marketers say there is unique value in trade show exhibits that cannot be gotten through other mediums. 81 percent of trade show display attendees are also the ones with buying authority. That is 4 out of 5 attendees have the ability to say yes!
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In general, people are more actively engaged through printed material in comparison to digital, and it is only skimmed for roughly 15 seconds. For booth design graphics a general rule of thumb about material is that 40 percent of the space should be empty. However, the entire space may be used if it is an island booth. Usually, the max height ranges between 16 and 20 feet – including signage.
Poster printing, large format printing, customer business cards, or even brochure printing are all valuable tools for customers. It is a useful way to attract attention, provide information, and even giving a physical object people can take with them. Local printing shops can be a high tech take on a classic medium.
Each piece of print used is a tool to hint at a larger picture. Full color poster printing might not always be the best. There are times when a black and white oversized printing could communicate a stronger message. Local printing services are good candidates to communicate with regarding individual needs.