It’s likely that your business has embraced new forms of digital marketing over the past few years. From internet ads to clever social media marketing campaigns, countless businesses have hopped on the digital bandwagon. But while these efforts can be effective in many ways, it’s important not to totally disregard traditional, on-site advertising. Any business can benefit from printing services like banner printing or from eye-catching LED signs, but you’ll definitely want to use these methods in the following circumstances:
- If you rely on local customers
Many small businesses live and die by their local clientele. And with an increasing emphasis on shopping small, more consumers are making an effort to support local businesses instead of big box stores. Banners and signs that use large format printing can ensure these customers are aware of your business and can keep them coming back.
- If your business is in a heavily trafficked area
Data shows that around 35% of customers find out about local businesses just from seeing its sign while passing. That means that if you live in a popular metropolitan area or even a small town that gets a lot of tourists, proper promotion can translate into a huge revenue boost. To take advantage of all that foot traffic, you’ll need assistance from professional printing services for your signage.
- If you have a limited advertising budget
Even in the digital age, on-site signage still has a great ROI. This is key for small businesses or startups that don’t have the financial means to launch a huge marketing campaign. Digital and print advertisements can be quite expensive, but the banners and signs you can obtain through a printing service are relatively low in cost yet high on returns. The Small Business Association notes, “Signs are the most effective, yet least expensive, form of advertising for the small business.” If you have limited means but still need to get the word out, signage is often your best bet.
Looking for a way to get more bang for your buck and entice local customers? We’re here to help you with your printing needs. To find out more about our services, contact Boston Business Printing today.