How to Design Effective Trade Show Banners

trade show

How to Design Effective Trade Show Banners

If you are planning on participating in a trade show, you need a banner. A banner is one of the most effective ways to let people know more about your business and the types of products or services that you offer. A great banner not only lets people know this information but can also draw them into your booth. Here are a few tips to keep in mind as you go about designing a banner for this type of event.


Ensure the Banner Is Easy to Read and See

As you create a banner, you need to ensure that that banner is easy to read and see. One of the biggest mistakes that people make when designing a banner is making it difficult or impossible to read the font or make out what the graphics are. You want to use fonts that are easy to read and you want to ensure that the banner is not overly cluttered. According to Handshake, the general rule of thumb for booth design banner graphics is that they should be 40% empty space.


Use Bright and Vibrant Colors

Another tip to keep in mind when you are designing a banner is to use bright and vibrant colors. Many companies use black. Instead of being like other companies, select a color that is visible, but also bright, vibrant, and eye-catching. This helps your banner to stand out amongst all of the banners that are visible at a tradeshow.


Engage Your Audience

Lastly, create a design that engages your audience and tells the audience more about your business. For example, if you are a coffee company, printing a design that features a cup of coffee immediately engages your audience and lets them know what you have to offer. This draws coffee lovers and coffee buyers into your booth so they can learn more about your business.

Designing an effective trade show banner is only part of the banner creation process. Once the banner is created, it needs to be printed. A great printing company can take your design and make it come to life using vibrant colors and high-quality materials. Our company can help you print a banner and so much more, including union bug printing, digital printing, trade show material printing, traditional printing, real estate printing, and mailing printing. Reach out to Boston Business Printing to discuss your printing needs and how we can help.