Consumers may love to use technology, but printed materials still play an important role in how people receive and process information. In fact, people are generally more engaged with printed materials over digital ones, as the latter are often skimmed in a period of 15 seconds. Printed brochures, signs, and other marketing materials, on the other hand, offer a tactile experience that customers just don’t get when they look at an email blast or an ad on their phones.
That said, businesses that do use printing services for their banner and poster printing do need to keep up with the changing times. These days, businesses have an ethical responsibility to embrace sustainable practices. When you show your customers that you care about your environmental impact, they’ll be more likely to keep coming back. One great and easy way to start going green is by working with an FSC-certified print shop. Below, we’ve outlined a few FAQs about FSC printing and why this certification is important for any eco-friendly efforts your company makes.
What Is FSC-Certified Paper?
If you’ve ever noticed a symbol that looks like a checkmark merged with a tree, you might have wondered what it meant. The FSC, or the Forest Stewardship Council, sets specific standards for forested products — including paper and wood — to promote sustainable foresting practices. When products meet their regulations, they can be given this label to signify they’re sourced in ways that are socially responsible, economically viable, and environmentally friendly. The FSC requires labeled products to have a clear “chain of custody” from forest to manufacturer to retailer. When printing companies are involved, they’re the last link in the chain. There are different types of FSC certifications; labels can indicate that products were made completely from well-managed sources, that the paper is recycled, or that they’re a mixture of the two. Note that FSC-certified paper is not the same as recycled paper, although recycled paper can be FSC-certified.
Why Should My Business Use FSC-Certified Paper?
There are several benefits to using FSC-certified products and working with a printing company that is FSC certified. According to the FSC, research has found that utilizing these products has the potential to enhance your public image and connect with consumers. In so doing, businesses have the potential to increase their revenue and gain entry into new markets. Many businesses are motivated by environmental responsibility alone, but knowing that you’re making a positive impact on the planet and on potential customers is a win/win. In addition, FSC papers can be more professional in appearance than some recycled papers are. When you need high-quality poster printing or signage, you can still opt for a sustainable material without sacrificing on looks.
How Do I Know If a Printing Company Has FSC Certification?
If a printing company has an FSC certification, they’ll likely promote it. They know that environmentally responsible businesses are looking for that logo! But you can also double-check their claim through the FSC Certificate Database. You may need their license code to make sure their certification is valid and current, but your printer should make this available to you if everything is on the up-and-up. To find out more about conducting a certification search, see the FSC website step-by-step guide.
Here at Boston Business Printing, we’re proud of our FSC certification. If you’re looking for a way to make sure your poster printing and other marketing materials are sustainable, professional, and eye-catching, we’re here to help. For more information on our FSC certification or to find out more about our services, get in touch with us today.