People love to spread myths about many things, like celebrities or food. You’d think the print industry was safe, wouldn’t you? You’d be wrong. It makes sense, though — according to Scanse, a resource for scanning and printing, there are more than 800,000 people working in this field. That certainly makes it a nice target. Here are three myths that need to be debunked.
1. It’s Not Environmentally Friendly
At first glance, it might seem like traditional printing would have a larger carbon footprint than its digital counterpart. It’s actually the opposite. When someone makes a custom printing, they only release carbon once, while carbon is released every time the digital device is used. This can add up over time.
2. You Can’t Personalize It
In the past, this would be true and not a myth. However, technology has caught up with things like variable data printing. It allows the printer to customize each product, even if it’s a large print job. That allows people to be able to reach a larger audience with a unique message tailored to each person.
3. It’s Expensive
This one depends on the details of the custom printing job. Is it a large job or a small one? If it’s a smaller one, then the print job might not be cost-effective. If it’s a larger one, then you can save money since bulk orders cost less. Consider what you need when you talk with the printing company to see if it will be a cost-effective endeavor.
There are a couple of other myths, such as print marketing not being as effective as digital (more people like to touch physical paper) and that it’s interchangeable with digital, which is not true. The color profile you pick will make one not compatible with the other. Also, the resolution works with one and will look pixelated in the other.
It’s important to do as much research as you can before deciding on doing either print or digital marketing. There are myths about both that people can fall for. Then you can make the best choice. Are you looking to get some custom printing work done? Boston Business Printing can help. We can do everything from traditional printing to trade show material to architectural and construction plans. Whatever you need, we can do it. Contact us today to learn more!