You may not realize it, but attending trade shows as an exhibitor is a critically important and useful way for companies to market their products and services to a broader audience. Whether it’s a multi-million dollar corporation or a small startup just trying to get their foot in the door, trade shows are an indispensable tool for companies. In fact, according to one survey, 99% of marketers reported that they found unique value from trade show exhibits that they did not get from other marketing mediums.
Trade shows provide a great amount of value to your company’s marketing efforts, but in order to reap the benefits, you have to make sure your trade show display stands out. If you’re wondering how you can attract more visitors to your trade show booth display, you’re in luck. In this article, we will discuss a couple of factors that can help bring those customers to you.
Tips for Attracting Visitors to your Trade Show Booth
Plan in Advance
One of the best ways to attract more visitors to your show booth is to start building excitement for your booth long before the event starts. One good method is to use social media platforms to give some sneak peeks and teasers about some of the great features you’ll have at your trade show booth. You can also post a few giveaway ideas and encourage your followers to vote for their favorites. Building up this sort of anticipation in advance of the event will grab peoples interest and keep it, making them much more likely to stop by during the trade show.
Make Your Booth Noticeable
The best way to make your booth noticeable is through large format printing. Oversized printing is useful for creating extra-tall booth displays that reach high above the neighboring competition. People will be able to see your booth from a distance. This will help attract people to your booth as soon as they enter the expo.
Prizes and Giveaways
One simple way to do this is having people complete a quick task, such as filling out a form that will enter them into a drawing. These tasks could be as easy as signing in at your booth, signing up for your email list, taking a picture and tagging your company, or even making a post using your custom hashtag. Giveaways could include custom printed mugs, shirts, pens and more, but if you want to stand out amongst the other show booths, get creative and offer giveaways that are a bit “outside the box”. You can get a company logo printed on just about anything these days. Also, be sure that each visitor leaves with a shiny new business card with all of your contact info.