Trade shows are exciting places: they provide direct access to the newest technology, innovations, and information available in your specific market, while also allowing you to interact face-to-face with prospective clients and customers. Holding your own in a room full of competitors, each vying for the attention of consumers, can be a tricky job, but it doesn’t have to be. Thanks to these three tips, you’ll be able to capture their attention earlier and hold it longer.
- Make a solid first impression: Personality plays a major role in this component, but you need to actually pull customers in before you can flaunt it. Statistics show that half of the customers who enter a business were drawn by its signage, so it stands to reason that your booth display sign has a similar impact — you need to make sure it stands out and establishes the product and its quality, all in one go. Once you have the design, a custom printing company that specializes in banner printing or oversized printing can take care of the rest.
- Reach out ahead of time: Trade shows are massive and (usually) extremely organized. The schedule is arranged far in advance, offering information on other competitors and businesses that will be visiting. This allows you, as a participant, to take advantage of the situation — you can contact attendees weeks before they arrive. You can turn a short-term selling opportunity into a long-term business relationship through networking ahead of time; you and your business will be more memorable to the client/customer, increasing the chances that they’ll buy what you’re selling, if not now then later on.
- Include an interactive display: Getting consumers involved in your product or service is much easier when you have a piece of technology they can touch and play with, and benefits you more than offering a pamphlet or informational booklet. It can be as simple as a quiz or as complex as an augmented image — having the right trade show materials is vital to long-lasting impressions (although some businesses may struggle to incorporate interactivity in their display due to the nature of their services or products).
When you’re equipped with the right tools (a.k.a. trade show materials) and possess the right attitude, there’s no limit to the impact you can make, even in a brief amount of time.