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Face-to-face communication and interactions are important when it comes to selling any sort of merchandise or service. That’s why 51% of exhibitors (those who represent their brands at trade shows) said that they value meetings with prospects and clients in a more personal manner; it helps build trust and set people at ease.
Not only that, but trade show booths are a great way to pass out your business card to interested customers or individuals. It’s important that every professional has a business card to hand out, and doubly important that they’re interesting enough to keep. However, there are a few common mistakes that people make with their business cards that you need to keep an eye out for:
Poor Layout
If your business card doesn’t have a clear design or layout to it, you might need to visit a digital printing company to get that sorted out. If the layout isn’t clean and clear, no one will understand what’s important information and what’s not. That can have a very poor impact on potential customers or future employers.
Font Issues
Finding fonts that work well together is important, and you want to make sure that you don’t have fonts that are too distracting. A good rule of thumb to follow when you’re designing a business card is to never have more than two different fonts. You should also avoid applying special effects or stretching the fonts.
Distracting Features
This might seem like an obvious one, but unreadable business cards are surprisingly common. A good tip is to print a single card at the print shop, then take a long look at it. Make sure any graphics or special effects don’t distract from the card’s main message.
Printing business cards is easy with digital printing, but you should be careful when you’re doing it. You want to make the best impact on people, both face-to-face and after with a great card. Don’t limit yourself by having a poorly designed business card; keep these tips in mind.