Every day, millions of people utilize printers to create flyers, brochures, business cards, and a variety of other materials. But even though printing has been around for a long time, there are still misconceptions regarding the process. Because of that, this article is going to debunk a few misconceptions about printing.
Printed products are not eco-friendly. It may seem like printed products are contributing to deforestation. However, paper can actually be a sustainable product. More and more companies are choosing to get paper from only sustainable forest sources. Additionally, paper can be recycled multiple times before completely breaking down. So if people choose to recycle, used printed materials can become new printed materials.
In today’s digital age, print materials are ineffective. While there is an increasing amount of digital material, print is not dead. In fact, viewers are typically more engaged with printed material, while digital material is often skimmed in about 15 seconds. Consumers all around the world continue to rely on direct mail and printed materials to learn about products, sales, and other important information that allows them to make informed purchasing decisions.
Digital printing companies provide poor-quality results. The quality of the printed product depends on a variety of factors. For starters, it depends on which company you chose. By choosing a company that truly takes their time and cares about the outcome of your product, you can ensure you’ll have a high-quality end product. Additionally, quality depends on the materials and printing process used. So not all digital printing companies produce poor-quality products.
Printed materials are always expensive. Again, this depends on a few different factors. First, the size of the job can significantly influence the price. Larger amounts of printed material will cost more than just a few sheets of printed paper. Additionally, prices can vary depending on the offset or digital printing companies you’re considering. And lastly, the process can influence the price. Generally, offset printing is more expensive than digital printing because it’s a more complex process. But overall, printed materials generally cost less than the price of buying online marketing space.
After reading this article, hopefully you’re more aware of the truth behind the esteemed printing process. If you need a high-quality print job done, it’s important to find a local print shop that will take the necessary time and effort to get the job done right.