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Up to 35% of clients learn about local companies after seeing their signage as they pass. Using a banner goes a long way in increasing your business’ visibility during a trade show. After all, any business that takes advertising seriously is always a step ahead of competitors. Here are the top reasons why banners are a must-have when participating in a trade show.
1. They Are Wallet-Friendly
Advertising is not always cheap. Between settling on a digital marketing campaign, investing in print advertising, and entering trade shows, you might have to spend some money to make some money. Luckily, having banners at your booth display won’t cost your business a pretty penny. Even after outsourcing to a local Boston print shop, you’ll find that banners are way cheaper than radio and/or TV ads. Better yet, these banners are a one-time purchase that can be used over and over again at different trade shows.
2. They Are Targeted
With a trade show banner, you stand a better chance of roping-in potential clients because it makes your booth more visible. If you utilize a branded banner, this targeted form of advertising can help sponsor events, reveal more information about your company, and appeal to a certain clientele.
3. They Are Memorable
Should a person need your products or services, your company’s trade show banner will likely be the first thing that crosses their mind, especially if it’s an eye-catching design. Even if potential clients might not pay much attention to your booth as they pass, they’ll remember it the moment they need your service. Clients will easily reach you if the banner has crucial details such as phone number and company address.
4. They Are Simple to Make
Banners are vinyl-made: this makes ordering and manufacturing a quick, efficient process. This is essential if you need advertising on short notice. Even if your services and products change every so often, rolling out brand-new banners that reflect the changes is a great way to stay connected to your customers.
5. They Are Durable
Durability is an aspect that cannot be overlooked when it comes to choosing the right trade show banner. With regular maintenance, the same banner(s) will last for years without showing any signs of wear and tear. For the best results, ensure that the banner’s ink is one that’s resistant to the elements. Such a banner won’t fade and won’t crack when exposed to extreme temperatures.
6. They Can Effectively Announce Discounts and Special Offer
Discounts and sales are among the best ways to boost business profits. For example, placing a flag banner on your trade booth or business’ window when you have discounts will help draw attention. They can also help create a sense of urgency among customers since they know the deal will be offered for a limited time.
Bottom Line
Advertising is a key determinant of business success. Whether you’re advertising your business at a trade show or in your store’s front window, rely on Boston Business Printing for all of your business printing needs.