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There’s no denying the inevitable effects that proper signage can have on customers in any given industry sector. For retailers, however, there’s a bit more pressure to impress customers from the moment they walk through your business’s doors — or even sooner. When it comes down to it, there are several areas of signage that can truly speak volumes about the reputability of your brand as a whole and help to get customers in the door. Here are just a few essential types of signs all retailers should invest in.
Outdoor Signage
Research indicates that 85% of your customers live or work within a five-mile radius of your business, so it definitely makes sense to invest in signage that’s most likely to attract local customers who perhaps didn’t know your business was there. Statistics show that customers who live within a five-mile radius of a business will see a sign 50 to 60 times a month. What’s even more surprising is that 35% of customers find out about local businesses from seeing its sign while passing, which means without it, you’re missing out on major customer expansion opportunities. Contact a business that provides custom printing in Boston to maximize outdoor signage quality and visibility.
Informational Signage
There’s nothing more frustrating than walking into a big store and having no idea where to look in order to find what you need. Make it easier for customers by investing in informational signs that, quite literally, help to point customers in the right direction. Any print shop will happily assist you with crafting the right types of printing and signage.
Mat/Floor Signage
Finally, mat and/or floor signage is also important when it comes to leaving an impact on the customer — both entering and exiting. Walk into any established business and you’re likely to see the brand name and/or logo printed elegantly on the floor mats as you enter. These can also be designed to be informational, or they can even be a combination of both.
Ultimately, it’s important to understand the most effective types and areas for proper retail signage. For more information about custom printing in Boston, contact Boston Business Printing.